In a fast-evolving beverage landscape, technology has emerged as a crucial driver of efficiency, quality control, and customer experience. From on-demand keg rentals to intelligent POS systems and direct-to-consumer commerce tools, these innovative Australian companies are reshaping how the beverage sector operates. Here’s a closer look at these standout brands making waves in the industry.
WithWine
WithWine, established in 2014 in Bondi, is a mobile commerce platform dedicated to supporting wineries with direct-to-consumer sales. It offers mobile POS systems, eCommerce capabilities, wine club features, and CRM tools—all under a subscription model. The platform is built to help wineries boost customer loyalty and streamline their backend operations.
In addition to order management, WithWine enables email marketing and customer relationship tools that are vital for retaining loyal patrons. Backed by investors including Fortescue Metals and Dominet, the platform empowers wineries to stay digitally competitive while maintaining the personalized service that wine lovers value.
Binary Beer
Binary Beer, based in Wollongong and founded in 2016, develops smart kegs capable of monitoring beer levels, environmental conditions, and even the quality of the beer inside. Each keg is equipped with sensors that report real-time data, including location and storage conditions, offering unparalleled insight for brewers and distributors.
What makes Binary Beer’s technology especially impressive is its long battery life—each sensor can operate for up to five years. This innovation not only reduces waste but ensures consistency in product quality from brewery to bar, making Binary Beer a pioneer in intelligent beverage packaging.
Ezy Systems
Ezy Systems has been serving the wine industry since 1993 with a robust suite of software solutions. Based in Bendigo, the company provides vineyard management tools, accounting software, CRM systems, auctioning modules, and more. Their platform supports wineries and distributors across continents—from Australia and New Zealand to Europe, Indonesia, and South America.
Over the decades, Ezy Systems has become a trusted name in wine business management by offering comprehensive tools that scale with client needs. Whether managing harvest logistics or customer databases, Ezy Systems provides the digital backbone for wineries looking to optimize every aspect of their operation.
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