When it comes to lingerie, the options are as varied as personal style itself. From everyday essentials to statement pieces, the lingerie market offers a wide range of fits, fabrics, and aesthetics. Whether you’re looking for reliable comfort or bold fashion-forward pieces, the following brands, highlighted by Vogue Australia, showcase the best of what the industry has to offer.
Berlei
Berlei is a name synonymous with reliability in lingerie. Established in 1917, the brand has built a reputation for creating supportive undergarments that prioritize function without sacrificing form. Known for working closely with athletes and professionals, Berlei bras are often praised for their technical precision and everyday comfort.
While rooted in tradition, Berlei continues to evolve with modern needs. The brand offers a broad range of sizes and inclusive designs, staying relevant to changing body shapes and fashion preferences. It remains a go-to option for those who value durability and support above all.
Chantelle
Founded in 1876, Chantelle is a heritage French lingerie brand that blends tradition with modern engineering. Best known for its sophisticated and feminine silhouettes, the brand consistently delivers luxurious designs with an emphasis on comfort and support. Its craftsmanship and attention to detail are hallmarks of French lingerie at its finest.
Chantelle has also stayed at the forefront of innovation, incorporating cutting-edge fabrics and seamless construction in many of its collections. It caters to a global clientele that seeks understated luxury in everyday wear.
Gossard
Gossard is a British lingerie brand that has been turning heads since the early 1900s. Famous for its provocative ad campaigns and figure-enhancing designs, Gossard is a label that embraces confidence and sensuality. The brand’s best-known pieces often feature plunging cuts, lace details, and push-up technology.
Despite its bold image, Gossard also offers a variety of supportive basics, making it a versatile choice for both special occasions and daily wear. The brand has successfully bridged the gap between sensuality and practicality.
Fleur du Mal
Fleur du Mal is a New York-based brand that reimagines lingerie as ready-to-wear fashion. With sleek lines and bold, contemporary styles, the brand is perfect for those who see lingerie as a form of self-expression. Its collections feature everything from delicate lace bodysuits to silk bralettes and edgy corsets.
Fleur du Mal has cultivated a cult following for its luxury aesthetic and daring designs. With pieces that transition seamlessly from the bedroom to styled outfits, the brand appeals to fashion-forward consumers who aren’t afraid to take risks.
Wicked Weasel
Australian brand Wicked Weasel is best known for its daring and minimal designs. Specializing in microkinis and ultra-revealing lingerie, the brand caters to confident individuals who embrace their bodies and aren’t afraid to show skin. It’s particularly popular in the swimwear and exotic lingerie categories.
Though provocative in style, Wicked Weasel focuses on high-quality materials and precision tailoring. It has carved out a niche for itself by embracing unapologetic boldness and catering to a specific, adventurous market.
Collette Dinnigan
Collette Dinnigan made her mark internationally as one of Australia’s most respected designers. Her lingerie lines are known for their romantic and delicate appeal, featuring fine lace, soft silks, and timeless silhouettes. Though she has since stepped back from fashion, her influence in the lingerie space continues to be celebrated.
Dinnigan’s collections were once a staple in boutiques and high-end department stores, offering a blend of sophistication and wearability. Her work contributed to elevating lingerie to the realm of designer fashion.
