Swimwear is a wardrobe essential in Australia, where beach culture is a way of life. As more consumers turn toward conscious shopping, swimwear brands are being challenged to meet high standards of both style and sustainability. Fae, a standout in the Aussie swimwear scene, rises to this challenge with ease—offering sleek, retro-inspired designs made from eco-friendly materials. The brand proves that fashion-forward choices don’t have to come at the planet’s expense.
A Vision Born from the Waves
Founded by Bianca Bennetts, Fae emerged from a love for the ocean and a desire to make an impact in the fashion world without harming the environment. Bennetts, deeply connected to Australia’s beach culture, envisioned a brand that could offer women confidence-boosting, flattering swimwear while minimizing environmental footprint. Her personal passion for sustainability became the foundation of Fae’s design and production philosophy.
With a background in modeling and fashion, Bennetts was well aware of the industry’s wasteful practices. She created Fae as an answer to fast fashion, choosing to produce each collection using 100% sustainable fabrics. From its inception, Fae has blended mindful production with bold aesthetics—earning a reputation not just for its look, but for its values.
Signature Designs and Eco-Friendly Materials
Fae’s swimwear stands out for its retro influence, drawing inspiration from the high-cut, cheeky styles of the ’70s and ’80s. Every piece reflects a mix of sensuality and athleticism, designed to accentuate the female form. Known for its bold cuts and minimal lines, Fae balances nostalgia with modern edge—an appeal that has caught the attention of international style icons like Kendall Jenner and the Hadid sisters.
What sets Fae apart isn’t just the cut of its bikinis but what they’re made from. The label uses fully sustainable materials, including recycled fibers and reworked plastic bottles, to create every collection. The swimwear is also ethically produced, ensuring fair labor practices throughout the process. Fae’s commitment to sustainability is woven into every stitch, proving that luxury and responsibility can coexist.
Expanding Global Presence and Sustainable Innovation
Fae continues to expand its presence beyond Australian shores, with a growing international customer base and features in global fashion media. The brand remains independent and female-led, with Bianca Bennetts staying closely involved in all aspects of design and development. With demand rising, Fae aims to maintain its commitment to small-batch, sustainable production, resisting the pressure to overproduce or compromise on quality.
As it looks toward the future, Fae plans to explore even more advanced eco-materials and expand into complementary beachwear and resort collections. The brand is also exploring initiatives that contribute directly to ocean conservation. Through both design and purpose, Fae continues to reshape the narrative around what sexy, sustainable swimwear can be.
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