Natural deodorants are no longer a trend—they’re becoming a conscious choice for people who want to prioritise their wellbeing without compromising on values. Unlike conventional antiperspirants that block sweat glands with aluminium and synthetic additives, natural deodorants allow the body to function as it should while keeping odour at bay. They embrace the skin’s natural rhythms, offering freshness without interference. In this growing shift toward mindful personal care, Wildhood emerges as a brand that does more than just mask body odour. Founded by Malika and Jodi in Australia, Wildhood was created with a clear vision: to offer a stylish, effective, and sustainable alternative to mainstream deodorants—especially one that resonates with young people. Inspired by their love for great design, clean beauty, and inclusivity, the founders have built a brand rooted in honesty, connection, and nature. Wildhood is for anyone who wants their daily rituals to reflect who they are—and what they stand for.
A Fresh Start for Every Body
Wildhood redefines what it means to stay fresh by making natural deodorant part of a larger self-care experience. Every swipe is about more than odour control—it’s about empowerment and intention. Whether you’re new to natural deodorant or switching from chemical-laden antiperspirants, Wildhood makes the transition approachable and rewarding. The formulas are aluminium-free, gentle on sensitive skin, and tailored to support the body’s natural detox process. Users are encouraged to give their body a week or so to adjust as it flushes out past build-up from synthetic ingredients—after that, the magic begins. Wildhood’s range features four signature scents that are vibrant, modern, and gender-neutral, designed to suit every mood and moment. What sets them apart is the transparency in formulation: every ingredient is chosen with purpose, ensuring that the product is clean, effective, and safe for daily use. No fillers, no phthalates, no mystery chemicals—just plant-based ingredients that work. This commitment to integrity builds trust, inviting users to embrace natural freshness with confidence and curiosity. Wildhood isn’t just a switch in product—it’s a shift in mindset that encourages people to care a little deeper, both for themselves and for what they put on their skin.
Planet-Loving, People-First Philosophy
At its core, Wildhood is a brand driven by more than just product performance—it’s about creating a positive impact, starting from the armpits outward. Sustainability isn’t a buzzword here; it’s a fundamental value that shapes every aspect of the business. All of Wildhood’s products are vegan and cruelty-free, and the brand goes the extra mile to ensure packaging and production methods remain as environmentally conscious as possible. But beyond the green credentials lies a deeper mission: to create a space where young people feel seen, represented, and included. Wildhood encourages a reconnection to nature and an appreciation for mindful living. From design to messaging, everything is built to spark joy and self-expression, reflecting a world where beauty, health, and sustainability coexist harmoniously. The brand continues to explore new ways to lower its environmental footprint while maintaining high standards in product performance. For Malika and Jodi, Wildhood isn’t just a business—it’s a love letter to the next generation, offering them products that are kind to their skin, their self-image, and the world they’ll inherit. With Wildhood, choosing deodorant becomes a small but powerful act of care—for yourself, your community, and the planet.
To know more visit:
Instagram- https://www.instagram.com/wildhood_au
Website- https://mywildhood.com.au/
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