In a world of overly processed spreads, Frankly Raw brings things back to basics—real ingredients, real flavour, and real care. This family-run brand, born in Geelong, Victoria, is the result of a long-standing love for health, wellness, and whole foods. What began as a humble kitchen creation by Fran and Jimmy for their friends and family slowly grew into something much bigger. For years, they hand-blended a simple yet addictive peanut butter using just two ingredients: Australian-grown peanuts and a pinch of Murray River Salt. When requests kept pouring in and peanut deliveries from friends started landing on their doorstep, they finally asked the obvious question: why not give the people what they want? In 2021, Frankly Raw was officially born—a brand dedicated to crafting wholesome, sustainable spreads that feel as good as they taste.
Simple Ingredients, Sustainable Intentions
At the core of Frankly Raw is a strong commitment to integrity—toward health, towards the planet, and towards community. From day one, Fran and Jimmy were determined to create a product that not only nourished the body but respected the earth as well. That meant no shortcuts: every ingredient had to be local, traceable, and as close to nature as possible. Their peanuts are proudly sourced from Kingaroy, Queensland, while the salt comes directly from the Murray-Darling Basin. Even the packaging—glass jars and BPA-free recyclable plastic buckets—are made in Australia. No imported fillers, no plastic nastiness, and no compromise. From the label adhesives to the compostable shipping boxes, every detail has been intentionally chosen to minimise environmental impact and maximise quality. Frankly Raw isn’t just peanut butter—it’s a promise to stay grounded in the values that matter most: transparency, simplicity, and sustainability.
Family Roots, Local Heart
While the brand grows steadily, the heart of Frankly Raw remains rooted in the rhythm of everyday family life. Operating out of their home in regional Geelong, Fran and Jimmy balance parenthood, their day jobs, another home-based business, and a vibrant household filled with their daughter Stella, a lovable Labradoodle named Yumcha, a flock of chickens and ducks, fruit trees, herbs, and even a worm farm. This homestead lifestyle is more than a backdrop—it’s the inspiration behind the brand’s slow, mindful approach. Every jar of Frankly Raw reflects the love, effort, and community spirit that shaped it. It’s more than just peanut butter—it’s a taste of real life, crafted with heart and hustle. And as they like to say: watch this space—because the journey is just beginning.
To know more visit:
Instagram- https://www.instagram.com/frankly.raw
Website- https://www.franklyraw.com.au/
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