Gone are the days when maternity wear meant drowning in oversized sweatshirts or settling for less-than-stylish leggings. Today, expecting and new mothers are embracing fashion that empowers them to look good and feel even better. A wave of innovative Australian brands is redefining maternity wear with style, comfort, and longevity at the forefront. Whether you’re in your first trimester, postpartum, or simply looking for timeless pieces that evolve with you—these five labels belong on your radar.
Juem
Founded in 2018 by Juliette Harkness and Emma Nelson, Juem hails from the breezy shores of Byron Bay. With a deep focus on comfort, craftsmanship, and longevity, the brand crafts everyday maternity essentials that blend seamlessly into your wardrobe. Think timeless silhouettes, soft natural fabrics, and muted tones that carry you through every season of motherhood.
Juem’s maternity bras feature adjustable clips for easy one-handed use, and their briefs are designed to sit either over or under the bump, depending on your preference. Their tanks, tees, and shorts are so thoughtfully designed, you’ll want to wear them long after the baby arrives. This is maternity wear, done right—with ease, elegance, and enduring comfort.
Légoe Heritage
With its elevated approach to maternity basics, Légoe Heritage has carved out a loyal fanbase of fashion-conscious mamas. The brand prides itself on creating wardrobe staples that are as versatile as they are stylish, with a commitment to lasting quality. Each piece blends practicality with polish, making it easy to build a maternity wardrobe from scratch.
From soft knitwear and flowy dresses to cleverly designed nursing tops with hidden zips, every detail is crafted with motherhood in mind. Their stretch denim styles transition beautifully between trimesters—and well into life after baby. Légoe Heritage proves you can stay effortlessly chic through every stage of the journey.
Iamibu
Founded by sisters Jane and Jesse Arifien, Iamibu draws inspiration from their Indonesian roots—“ibu” meaning “mother” in Bahasa Indonesia. Combining their fashion expertise with their shared experiences of motherhood, the brand delivers stunning wear-forever pieces that celebrate the journey of becoming a mother.
Iamibu’s signature pieces showcase beautiful custom prints, flattering ruched details, and floaty silhouettes designed to fit and flatter every stage of pregnancy and beyond. These garments don’t just serve a purpose—they spark joy, feel luxurious, and elevate the idea of maternity fashion into wearable art.
The Mama Set
Created by Aussie mum-of-two Cynthia Völkers, The Mama Set is all about making maternity style stress-free and sophisticated. Produced in Portugal using sustainable fabrics, the brand champions quality and versatility while serving up a neutral-toned palette that minimalist lovers will swoon over.
The Mama Set stands out for its ready-to-wear curated collections—essential building blocks that make getting dressed a breeze during one of life’s most demanding (and rewarding) chapters. With dedicated postpartum edits and sets designed to mix and match, this label makes it easier than ever to focus on what matters most—your baby—while still looking put-together.
Bumpsuit
When model and mother Nicole Trunfio couldn’t find chic, comfortable maternity wear during her third pregnancy, she took matters into her own hands and launched Bumpsuit. The brand quickly became known for its ultra-stretchy, figure-hugging pieces that feel like a second skin—and count A-listers like Rosie Huntington-Whiteley and Sophie Turner as fans.
What started with sleek maternity bodysuits has since grown into a full line of loungewear, shapewear, and even maternity eveningwear. Whether you’re lounging at home or heading out the door with baby in tow, Bumpsuit offers streamlined solutions that blend function with high-fashion flair.
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