Australia has long been a hub for fashion-forward, functional activewear brands that cater to both your fitness needs and your everyday lifestyle. Whether you’re hitting the gym, heading out for brunch, or juggling a packed day of errands, these Australian activewear labels offer the perfect combination of performance, comfort, and style. From iconic homegrown names to global favourites that have found a devoted Aussie following, here are the best activewear brands to know—and wear—right now.
Running Bare
Born on Bondi Beach in 1983, Running Bare has stood the test of time in Australia’s activewear scene. Loved for its commitment to premium quality and flattering fit, this brand continues to win over women with its bold yet wearable designs. Running Bare is more than just gym clothes—it’s active fashion tailored for real Australian women living fast-paced, multi-faceted lives.
What sets Running Bare apart is its versatility. Whether you’re powering through a workout or powering through errands, these pieces are designed to move with you. The brand’s playful prints, vibrant colours, and performance fabrics make it a go-to for women who want to look good and feel confident no matter where the day takes them.
Lorna Jane
Founded over 30 years ago in Brisbane by former aerobics instructor Lorna Jane Clarkson, Lorna Jane is one of the original names in Australian activewear. What began with a swimwear-inspired workout piece has evolved into a powerhouse label known for its commitment to active living and cutting-edge fabric technology.
Beyond fit and function, Lorna Jane is also leading the way in sustainable fashion. With initiatives like their buy-back program for used activewear, the brand champions circular fashion while encouraging customers to shop with intention. It’s stylish, high-performance activewear with a conscience.
New Balance
Although New Balance hails from the US, it’s earned a strong foothold in the Australian market thanks to its modern aesthetic and reliable performance wear. While celebrities like Kendall Jenner and Hailey Bieber have made their sneakers a global fashion statement, the brand’s activewear line deserves just as much love.
The latest Uni-ssentials collection highlights New Balance’s inclusive vision, offering gender-neutral staples that combine comfort, clean design, and flexibility. Ideal for those who prefer understated, minimalistic styles that don’t compromise on performance, New Balance is a go-to for sleek, everyday activewear.
Lululemon
Originating from Vancouver, Lululemon is now a global icon in technical athletic wear—with a major cult following in Australia. Known for its sleek silhouettes and performance-first ethos, the brand offers everything from high-impact sports bras to buttery-soft leggings engineered with innovative sweat-wicking fabrics like Nulux™, Luon®, and Luxtreme™.
Whether you’re a dedicated yogi, a long-distance runner, or simply someone who values comfort, Lululemon’s pieces are built to support every move. With a perfect blend of function and fashion, it’s no wonder Aussie fitness enthusiasts consider this a wardrobe essential.
The Upside
Created by former Tigerlily creative head Jodhi Meares, The Upside quickly rose to prominence by blending fitness with fashion in a refreshingly effortless way. Inspired by Meares’ immersion in wellness and her time spent observing active lifestyles around her, the brand captures the true spirit of athleisure.
Today, The Upside is a staple for those who want to look polished both on and off the mat. Known for bold patterns, flattering cuts, and easygoing charm, it’s the kind of activewear you’ll find yourself reaching for even on rest days. With its strong Australian roots and global appeal, The Upside brings the fun back into functional dressing.
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