Perfume has long been a symbol of personal expression, but rarely do we stop to question what it’s made of. Most synthetic fragrances on the market are built on undisclosed ingredients—“fragrance” and “denatured alcohol” can legally mask thousands of untested chemicals. In response to this gap in transparency and safety, VAHY emerged as a breath of fresh air. Founded by lifelong friends Anna and Kate, VAHY was born out of their deep commitment to clean living and their desire for luxurious, natural alternatives in personal care. When they couldn’t find a 100% natural fragrance that rivaled the complexity and sophistication of high-end synthetics, they made the bold decision to create one themselves.
Crafted Without Compromise


Years of research, development, and collaboration with one of the world’s leading Master Perfumers led to the creation of VAHY’s signature range. Every scent in the VAHY collection is 100% natural, cruelty-free, and transparently made—without petrochemicals, synthetic preservatives, or artificial aromas. The brand’s signature black French glass bottles are not just beautiful—they also protect the integrity of the botanical ingredients within. Each detail, from the ethically sourced botanicals to the minimalist packaging, reflects the founders’ mission: to deliver a fragrance experience that feels indulgent, timeless, and deeply intentional.
A Movement in Modern Perfumery


VAHY isn’t just a fragrance label—it’s a quiet revolution. It challenges the industry’s norms and invites consumers to demand more from their beauty rituals. The result is a line of fine fragrances that wear beautifully, last long, and resonate with those who value both artistry and integrity. With VAHY, luxury no longer means compromise. It means choosing products that are safer for the body, more respectful of the planet, and filled with the richness of nature. Anna and Kate’s vision continues to inspire a new generation of conscious consumers—those who believe that elegance can, and should, be clean.
To know more visit:
Instagram- https://www.instagram.com/vahy
Website- https://www.vahy.co
To read more startup stories visit- https://startuptodayaustralia.com