Founded in 2024 on the Gold Coast, Little Kuma is a children’s clothing brand inspired by the beauty and charm of Japan. The idea was born when founder Amy travelled through Japan while pregnant with her son—captivated by the colours, culture, and creativity she experienced. That inspiration, paired with a desire for stylish yet functional kidswear, led to the creation of a brand that celebrates little adventurers with bold, cozy designs. The name “Kuma,” meaning bear in Japanese, perfectly captures the spirit of the brand—playful, strong, and endlessly endearing.
A brand where Culture Inspires Comfort


Each garment blend Japanese-inspired prints and aesthetics with practical design that supports active, growing kids. From breathable fabrics to cheerful details, Little Kuma combines cultural influence with everyday comfort, so children can feel confident, free, and ready for anything. Whether exploring the outdoors or navigating the day-to-day chaos, these pieces are made to move with them—bright, durable, and full of character.
For The Bold, Bright, and Curious


Little Kuma is made for kids who live loudly, laugh freely, and explore constantly. Each collection is a celebration of joy and imagination—clothes that reflect the vibrancy of childhood while staying effortlessly stylish. With a foundation rooted in love and creative expression, Little Kuma invites families to dress their minis in pieces that are as meaningful as they are magical.
To know more visit:
Instagram- https://www.instagram.com/_little.kuma
Website- https://littlekuma.com.au
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