The swimwear and resort wear industry has seen a growing shift toward sustainability, with an increasing number of brands adopting eco-conscious practices. Among them is Peony, an Australian brand that has established itself as a leader in sustainable luxury swimwear. Known for its romantic designs and commitment to the planet, Peony offers bikinis, one-pieces, and beachside dresses crafted with both elegance and environmental responsibility in mind.
A Family-Run Brand Rooted in Care
Peony is a family-run business based in Australia, founded on the belief that swimwear should be beautiful without compromising the health of the environment. The brand’s name, inspired by the delicate peony flower, reflects its aesthetic—soft, graceful, and timeless. The team behind Peony places an emphasis on mindful design, ensuring every garment not only looks good but also does good for the planet.
The company’s foundation is built on transparency and innovation. From the outset, Peony has been committed to reshaping the way swimwear is made. Unlike many fast-fashion labels, Peony designs all of its prints and fabrics in-house, giving the brand creative control and ensuring its pieces align with their sustainability standards.
Thoughtfully Designed, Sustainably Made
Peony’s swimwear collections are crafted using fabrics made entirely from recyclable materials. Their printed swimwear is made with Econyl®, a 100% regenerated nylon yarn sourced from discarded fishing nets and ocean waste. For their custom-dyed fabrics, the brand uses in-house developed materials made from recycled fibres, closing the loop on textile waste and minimizing environmental impact.
Beyond the garments themselves, Peony ensures its sustainability ethos extends to its packaging. All packaging is 100% compostable and made from plant-based sources such as cornstarch and wheat. These materials break down easily, avoiding the long-term pollution caused by traditional plastic packaging.
Looking Forward with Purpose
Peony continues to innovate within the swimwear space, exploring new ways to reduce their environmental footprint. The brand is committed to circularity, ethical production, and preserving natural resources while offering consumers timeless designs that last. Each collection is released in small, considered quantities to avoid overproduction and waste.
Shipping is available internationally, with free shipping on orders over $250. As the fashion industry evolves, Peony remains at the forefront of the sustainable swimwear movement, proving that style and sustainability can coexist seamlessly. With their dedication to craftsmanship and environmental stewardship, Peony sets a meaningful example for the future of fashion.
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