In the fashion-forward cities of Australia, a new wave of designers is leading the charge toward more ethical, eco-conscious wardrobes. From luxe essentials to chic occasion wear, these labels show that being kind to the planet can look incredibly good too. Let’s explore how these designers are stitching sustainability into the seams of every piece.
KITX
Founded by Kit Willow in 2015, KITX stands at the intersection of high-end fashion and environmental activism. The brand uses responsibly sourced materials like organic cotton and peace silk to create pieces that are bold yet timeless.
KITX goes beyond materials. They track supply chains, minimize waste, and design collections that champion longevity. It’s fashion designed for impact—on you, not the Earth.
Boody
Comfortable, breathable, and kind to the Earth—Boody is Australia’s go-to brand for everyday essentials made from bamboo and organic cotton. Established in 2012, their line includes underwear, basics, and loungewear that feels light on your skin and on the planet.
Boody champions sustainable manufacturing, ethical labor, and plastic-free packaging. Their minimalist approach to fashion encourages thoughtful consumption over fast fads.
Ginger & Smart
Sisters Alexandra and Genevieve Smart launched Ginger & Smart in 2002 with a mission to create timeless fashion that reflects both luxury and integrity. Their collections blend sharp tailoring with modern femininity—ideal for work or a weekend escape.
Sustainability is central to their brand, from responsible fabric sourcing to local manufacturing and low-impact dyes. Ginger & Smart’s pieces aren’t just stylish—they’re designed to last and make a difference.
To read more startup stories visit- startuptodayaustralia
